Professional Web Design and Search Engine Optimization Tampa Bay Florida
Web Design by Sadree is a strategic Internet marketing campaign that encompasses many points of interest for both the human and robot element. This means that the search engines will notice the quality of your website from the back end, and your site visitors will be compelled to stay on and look further into what your company is all about.
Website design is more than just a pretty outer shell. There are things like, navigation that make it easy or difficult for your visitors to get around your website. If you make it easy, they may “favorite” your site and you will earn points, make it hard and they will bounce out and never return.
As a member of the Tampa business community for over 10 years, we have seen the tides shift in Florida and dissolve the ground beneath our feet. To survive, we went back to what works best …“Common Sense”.
The website design has to include enough relevant content about your business to rise it up above the rest. Research has to be done first to pin-point your niche, this is what will make your website visible to your target market …you know …the people looking for your product or service! If you are there in front of their eyes, and you have enough content on your website to seal the deal, you may get a phone call or an email… if you aren’t there, or your website looks like your 12 year old nephew did it for you as a class project …well you be the judge.
Search for your type of business in Tampa, Florida. Then, look for a website that has enough text and pictures to fully inform you of their service or product. Then, pick any other website to compare it to. You will notice that you will always find yourself going back to the one that caught your eye. It’s that simple… you make a first impression only once.
We pride ourselves in our work and are always developing new skills to be on the cutting edge. Our goal is to help everyone of our clients find success on the web. We understand that the larger you look on the web, and the more you are seen on the web, the higher your client conversion rates will be. That is why we build everyone of our websites in an SEO friendly design to ensure not only the highest performance out of your website, but also increasing your exposure where it counts, like making your website visible on the new smart phones. Smart Phone technology has advanced beyond the laptop computer and has put the power of the Internet in the palm of your hand... don't get left behind. The future is here.
Below are types of programming and/ or software and other elements that may be used in the development of your website.
XHTML (Extensible Hypertext Markup Language): is a family of XML markup languages that mirror or extend versions of the widely used Hypertext Markup Language (HTML), the language in which web pages are written.
While HTML (prior to HTML5) was defined as an application of Standard Generalized Markup Language (SGML), a very flexible markup language framework, XHTML is an application of XML, a more restrictive subset of SGML. Because XHTML documents need to be well-formed, they can be parsed using standard XML parsers—unlike HTML, which requires a lenient HTML-specific parser. XHTML 1.0 became a World Wide Web Consortium (W3C) Recommendation on January 26, 2000. XHTML 1.1 became a W3C Recommendation on May 31, 2001. XHTML5 is undergoing development as of September 2009, as part of the HTML5 specification.
The XHTML family is the next step in the evolution of the Internet. By migrating to XHTML today, content developers can enter the XML world with all of its attendant benefits, while still remaining confident in their content's backward and future compatibility.
Cascading Style Sheets (CSS): is a style sheet language used to describe the presentation semantics (the look and formatting) of a document written in a markup language. Its most common application is to style web pages written in HTML and XHTML, but the language can be applied to any kind of XML document, including SVG and XUL.
CSS is designed primarily to enable the separation of document content (written in HTML or a similar markup language) from document presentation, including elements such as the layout, colors, and fonts. This separation can improve content accessibility, provide more flexibility and control in the specification of presentation characteristics, enable multiple pages to share formatting, and reduce complexity and repetition in the structural content (such as by allowing for tableless web design). CSS can also allow the same markup page to be presented in different styles for different rendering methods, such as on-screen, in print, by voice (when read out by a speech-based browser or screen reader) and on Braille-based, tactile devices. While the author of a document typically links that document to a CSS style sheet, readers can use a different style sheet, perhaps one on their own computer, to override the one the author has specified.
CSS specifies a priority scheme to determine which style rules apply if more than one rule matches against a particular element. In this so-called cascade, priorities or weights are calculated and assigned to rules, so that the results are predictable.
The CSS specifications are maintained by the World Wide Web Consortium (W3C). Internet media type (MIME type) text/css is registered for use with CSS by RFC 2318 (March 1998).
XML (Extensible Markup Language): is a set of rules for encoding documents electronically. It is defined in the XML 1.0 Specification produced by the W3C and several other related specifications; all are fee-free open standards.
XML’s design goals emphasize simplicity, generality, and usability over the Internet. It is a textual data format, with strong support via Unicode for the languages of the world. Although XML’s design focuses on documents, it is widely used for the representation of arbitrary data structures, for example in web services.
There are a variety of programming interfaces which software developers may use to access XML data, and several schema systems designed to aid in the definition of XML-based languages.
As of 2009[update], hundreds of XML-based languages have been developed, including RSS, Atom, SOAP, and XHTML. XML-based formats have become the default for most office-productivity tools, including Microsoft Office (Office Open XML), OpenOffice.org (OpenDocument), and Apple's iWork.
PHP: Hypertext Preprocessor is a widely used, general-purpose scripting language that was originally designed for web development to produce dynamic web pages. For this purpose, PHP code is embedded into the HTML source document and interpreted by a web server with a PHP processor module, which generates the web page document. As a general-purpose programming language, PHP code is processed by an interpreter application in command-line mode performing desired operating system operations and producing program output on its standard output channel. It may also function as a graphical application. PHP is available as a processor for most modern web servers and as standalone interpreter on most operating systems and computing platforms.
PHP was originally created by Rasmus Lerdorf in 1995] and has been in continuous development ever since. The main implementation of PHP is now produced by The PHP Group and serves as the de facto standard for PHP as there is no formal specification. PHP is free software released under the PHP License, which is incompatible with the GNU General Public License (GPL) because restrictions exist regarding the use of the term PHP.
MySql: Data Base is a relational database management system (RDBMS) that runs as a server providing multi-user access to a number of databases. MySQL can be built and installed manually from source code, but this can be tedious so it is more commonly installed from a binary package unless special customizations are required. On most Linux distributions the package management system can download and install MySQL with minimal effort, though further configuration is often required to adjust security and optimization settings.
Though MySQL began as a low-end alternative to more powerful proprietary databases, it has gradually evolved to support higher-scale needs as well. In a relational structured database there are tables that store data. The columns define which kinds of information will be stored in the table. An individual column must be created for each type of data you wish to store (i.e. Age, Weight, Height).
Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to Pay-Per-Click (PPC) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
Graphic Design: The term graphic design can refer to a number of artistic and professional disciplines which focus on visual communication and presentation. Various methods are used to create and combine symbols, images and/or words to create a visual representation of ideas and messages. A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Common uses of graphic design include magazines, advertisements and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design especially when using pre-existing materials or diverse elements.
Source: Wikipedia
